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Business Writing Portfolio
HDM Sports Media
Welcome to my website!
My name is Haiden Diemer-McKinney, a college student-athlete who's passionate about the excitement, drama, and storylines that shape sports to be such a compelling phenomenon. Through my work in social media, sports journalism, and video production, I strive to bring the energy of the game to life and uncover the stories that resonate with fans on and off the field. Here, you'll find a collection of my work that highlights my dedication to deliver engaging and relevant content in the sports world!
About Me
My Mission
Make a positive impact on a brand's visual presence and identity, while contributing to the goals and values of a company.
My Background
Hands-on experience with sports journalism and social media management for a collegiate brand. Exposure to social media optimization for professional sports organization.
My Values
Creative, focused, driven and process-oriented individual who intends to excel in every project I undertake.
Professional Resume
An overview of my experiences, skills, and achievements that demonstrate my value as a multimedia professional.
Previous & Current Job Roles

1

Gameday Operations Student Assistant (2022-2023)
Run live stats for all home athletic events and update our athletics website with athletes’ biographies and action shots.

2

Wabash Athletics Social Media Manager (2024)
Produced in-depth game recaps, player profiles, and analytical pieces for online publications.

3

Communications Chairman for Wabash Student-Athlete Advisory Committee (2023-2024)
Organize and post social media content for Wabash SAAC and produce campaigns in relation to our school and the NCAA.

4

Content Creation Intern for North Coast Athletic Conference (2024)
Develop engaging videos aligned with the voice and brand of the NCAC as well as collaborate with other interns to execute creative social media campaigns and brainstorm new content strategies.
Internship & Volunteer Experiences
  • Team Operations Intern - Indy Eleven (2022)
  • Summer Intern - Beyond Monumental (2023)
  • Content Creation Intern - North Coast Athletic Conference (2024)
  • Media Operations Volunteer - NCAA Division I Cross Country Championships (2024)
  • Lucas Oil Stats Crew Volunteer - Big Ten Championship Game (2024)
Skills
1
Visual Storytelling
Crafting visually compelling narratives through graphic design.
2
Multimedia Content
Proficient in motion graphics, and content creation for various digital platforms.
3
Journalistic Writing
Producing thoughtful, in-depth sports journalism and content that resonates with audiences.
Since I began social media management in September 2023…
41%
increase in account impressions
108%
increase in audience reach
Social Media Graphics & Reels
Engaging Reels
Creating short-form videos that spark excitement and connect with audiences across social platforms.
Wabash Athletics

new.express.adobe.com

Football Pregame

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Soccer Final

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Cross Country Premeet

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Tennis Prematch

Eye-Catching Graphics & Posts
Attention-grabbing images and messages that elevate social media presence and build visual identity.

Instagram

NCAA Inclusion Week- Day 1

Instagram

NCAA Inclusion Week- Day 2

Instagram

NCAA Inclusion Week- Day 3

Instagram

Spring Open Forum Announcement

Instagram

Introducing the Committee

Instagram

NCAA DIII Week of Service

Instagram

Officials Appreciation Week

PREGAME
IN GAME / POSTGAME
MISCELLANEOUS
Sports Writing & Journalism
Crafting compelling stories for sports relevant to Wabash College with cohesive narratives and multiple voices. Driven to consistently pitch new story ideas and meet strict deadlines.

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2

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1

Game Recaps
Overarching narratives that inform readers and send them to the center of the action.

4

Getting Ready for Gameday
Exclusive behind-the-scenes look into the daily routine our teams put forth to prepare for competition.
Video Production Projects
Post-Production
Skillful editing with Adobe software using high-quality photos and videos to create organized narratives.

Instagram

Bell Classic Replay🎥 Haiden Diemer-McKinney & Jay Dillmon #WABcorps

111 likes, 1 comments - ncac on December 30, 2024: "A look back at the fall, highlighted by a flashback to the 130th Monon Bell Classic. #ncacfb 🎥 Haiden Diemer-McKinney & Jay Dillmon #WABcorps 📸 Fiona Sipple".

Instagram

2024 NCAA DEI Campaign: Day 1

"Who Am I?" Description: Share an aspect of your identity and how it contributes to who you are. We caught up with a few of our transfer and international student-athletes to learn more about their journey to Wabash and aspects of their identity that contribute to who they are.

Instagram

2024 NCAA DEI Campaign: Day 2

"Leveling the Playing Field" Description: Highlight what your student-athletes, administrators and school are doing to level the playing field for student-athletes, coaches and administrators holding historically underserved identities. Explored how our Head Soccer Coach has welcomed his international students to Wabash and helped them adapt to living in a new country.

Instagram

NCAA DEI Campaign: Day 3

"One Step Forward" Description: Develop and share action steps on how you will strive to improve your individual and collective efforts toward inclusion and belonging. Tuned in with Head Track & Field Coach Clyde Morgan to discover how he uses team bonding to create a brotherhood of trust and belonging.

Instagram

2023 Division III Week Social Media Takeover

Presenting a day in the life of a college student-athlete.

Instagram

2024 Division III Week Social Media Takeover

Discovering the uniqueness of Wabash College and why our student-athletes chose to do their sport at a Division III institution. I was responsible for all interviews, recording, and on-screen graphics for the campaign.

Honors and Awards
NCAA All-American
Finished 3rd in the 800-meter run at the 2023 NCAA DIII Indoor Track & Field Championships
Academic All-District
Named to 2024 College Sports Communicators Men's Track & Field and Cross Country Academic All-District Team
Academic All-American
USTFCCCA All-academic athlete in 2023
NCAA All-Region
Finished in the top 5 for the Great Lakes Regional in the 800-meter run (both 2023 and 2024)
Made with Gamma